Not What but Why
Many companies track what people are doing online but less often ask a more fundamental question, why they are doing it. Social media’s growth has been driven because they help users meet some very inherent human needs online. When we understand the motivations for using social networks across the world with Wave, be it for Diversion, Learning, Relationships or Identity, it explains much of how social media is used across the world.
QUESTION: "Which of these online applications [Social networks e.g. facebook.com] do a good job when you want to...?" - By country