Social evolution by market
Since 2006 we have been able to track the evolution of social media across the world with Wave. What has become clear is that it is not always the most obvious markets that are leading the change. In fact there are a number of countries who have consistently been at the forefront of social media adoption. To illustrate this social media evolution we have analyzed how each market has evolved by analyzing their depth of social media usage vs. their internet penetration. To see this evolution just select the relevant markets and wave periods.
Please note that not every country was included in each wave. If a selected country was not part of the chosen wave, no bubble will be displayed for this country.