The human need for connection and self-expression means that social media is no longer an activity solely for the young or early adopter.
Click below to see how social media platforms, and the devices used to access them, have evolved across the world to become an activity for all.
Please note that not all devices or platforms were included in each wave. If a selected device/platform was not part of the chosen wave, no data will be displayed. All results in this section are based on all active internet user queried.