Working with wave

Wave 360

1where are we?

We first use our powerful social listening tool, Prophesee, to identify how consumers currently engage with the brand

2Where do we want to be?

Wave 7 then tells us the experiences that the consumers want and which of these experiences best meet our brand objective

3How do we get there?

We then facilitate a workshop in which all communication partners collaborate to help build these experiences

4Are we getting there?

We use analytical techniques to measure how effectively all paid, earned and owned assets are helping to meet the brand goals

4Are we getting there?

We use analytical techniques to measure how effectively all paid, earned and owned assets are helping to meet the brand goals

2Where do we want to be?

Wave 7 then tells us the experiences that the consumers want and which of these experiences best meet our brand objective

3How do we get there?

We then facilitate a workshop in which all communication partners collaborate to help build these experiences

WATCH OUR VIDEO

Please click below to see Wave 360 in action